Want your website to be in the leading position? SEO is the key to improving the appearance and positioning of websites in organic search results. It is an unpaid Process to upgrade the quality and quantity of the website. Search Engine Optimization always focuses on unpaid traffic. One should keep in mind that content always includes the most important and popular keywords. In today’s competitive business world making a website is not a hurdle but the major obstacle arises with ranking the website and here comes the contribution of SEO. If you want your website to bring on great business, then it should feature on the first page of every major search engine. On the whole, Search Engine Optimization is the technique that makes your website search engine friendly.